Spice up your insights!

Do you need to better understand the Product Experience that you offer your consumers?

Are you delivering products that are superior to your competitors?

Would you like to ensure that your Consumer Science/Insight team is influencing decisions in the heart of your business?

Pink Pepper Insights is a strategic consultancy for your consumer research and innovation portfolio, helping you to approach and decode your consumers expectations & behaviours so that your products offer an outstanding experience again and again!

Holistic Product design
User experience
Story telling
Find talents

Holistic Product design
User experience
Story telling
Find talents

In 2020 I created Pink Pepper Insights to allow other companies to benefit from my experience and expertise in consumer research and new product design.

About Pink pepper insights

Marie-Agnès
Beetschen

I am a strategic thinker with a passion for human behaviours and the interactions between consumers and products. I transformed consumer approaches and mindsets in several large corporate multi-nationals: Nestlé, Unilever and Danone. I have been operating at Board level for the past 15 years, leading Research & Development teams of >100 across the 5 continents, putting the consumer mindset back into the boardroom, initiating cultural changes around Consumers and Innovation, and strengthening research skills, including collaborations with Universities in various countries.

My specialties are: Qualitative and Quantitative Consumer research, Sensory sciences, Product Design, Semiotic, Products Claims, Ethics, and Behaviour Changes.

I have published in all those topics and am a regular guest speaker in international conferences.

Services

Spice up your insights!

Relevant & competitive consumer & product insights researchs

Holistic Product design

I provoke the “So what”: for example, unleashing insights; connecting the dots between perceptions, performances and promises to ensure outstanding product experiences; or activating behaviours change triggers.

To identify relevant consumer research needs and tailored methods
To audit and revamping your tests & methods portfolio (ex: Sensory, Consumer, Claims,..)
To shape research process to ensure holistic product designs in Innovation & Renovation
To develop the strategy and research to impact behaviours

Your vision and game changing strategy

User experience

I can help you shape your User Experience vision & a strategy and turn it into action to ensure a competitive advantage. Excellent Strategist, I will help you to see trends and solutions before others, I quickly spot relevant patterns

To craft a tailored and unique vision that will energise your team and stakeholders
To make sure that you play a pivotal role in Innovation and impact your business growth
To Ensure that your strategy connects today and tomorrow’s ambitions
To Build an achievable & actionable operating framework (plan of action)

Engaging stakeholders & teams

Story telling

I am a storyteller & a connector: I engage teams and stakeholders with passion and bespoke communication. I have an extensive network across industries and Universities throughout the world, which you can benefit from.

To engage your team behind your vision
To Deliver workshops, presentations & brainstorming sessions
To bring inspiring speakers
To mentor and/or coach leaders
To support communication with C-level stakeholders

Finding the right collaborators and agencies

Find talents

Sharing my breadth and depth of experience and network, I can identify your skills gaps and help you to attract collaborators with this unique set of skills, still often very difficult to find. I can also help you defining and delivering a successful vendor management strategy and plan of action to ensure that you always have a “fit for purpose” agency in your books.

have a look!

Product Expertise

Working on blockbuster brands like Evian, KitkKat, Omo, Lynx or Dove, as well as local ones like Fair & Lovely, Sunlight, Cow & Gate to name just few, I successfully unleashed consumer insights and guided Holistic Product Design approaches to a depth and breadth of categories and products.