Brand Value Proposition, Users Digital Experience & Qualitative Research
KlimateNet is the first global hybrid decentralised peer-to-peer network that matches and incentivises all professionals to work on projects that reduce or remove emissions of greenhouse gases.
I am privileged to be supporting the KlimateNet board on their journey, helping to shape the Brand promise and translation of Consumer Needs into Benefits as well as guiding the design of the digital experience to not only be functional but also emotional (semiotic). Thus setting the KlimateNet App apart from others as most Apps are still too often built exclusively with the functional angle in mind! I also monitored a panel of Early Adopters ( Beta Users) as well as future influencers, and moderated this panel on a regular basis to get their feedback as the KlimateNet proposition is evolving. Going forward I am supporting the communication of the benefits, with an accent on tokenomics and decentralised models.
Keywords: Brand proposition , qualitative research, focus groups, web 3.0, semiotic
“Marie Agnès’ high level of expertise and insights into articulating a business proposition to appeal to consumers (for KlimateNet members) needs is transformative. Her strategic but also pragmatic support with the organisation of specific focus groups have saved our founders’ team month of iterations to be able to communicate clearly KlimateNet’s service and product offering. Her organisational skills and ability to cope with working with entrepreneurs has helped us so much that we are very privileged that she agreed to keep supporting us as an advisor for the next couple of years” Anne-France Kennedy, CEO and co-founder CEO and co-founder KlimateNet
